A stylish Kenyan woman in a beige Home254 hoodie and matching sweatpants walks confidently through New York City, with the map of Kenya boldly printed on her outfit, symbolizing cultural pride and diaspora identity.

Borderless Identity: How Diaspora Marketing Can Scale African Brands Globally

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When Linda packed her bags for Boston, her father placed a crisp white Home254 hoodie at the top of her suitcase. “In case you miss home,” he said. What he didn’t know is that the hoodie would become more than just warmth in a cold city; it became her statement piece. “Where are you from?” […]

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A Revolution: How Cultural Branding is Scaling African Brands

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Across Africa, brands are waking up to a powerful truth: in a market as diverse and dynamic as this continent, selling isn’t enough. The real game-changers are brands that go beyond transactions to spark connection, brands that speak the language of culture, reflect the pride of identity, and earn loyalty by making people feel seen,

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