The Cultural Goldmine: How African Entrepreneurs Can Leverage Culture to Scale Their Brands

African Heritage Africa’s rich cultural heritage is a largely untapped goldmine—both by locals and diasporans, and even more so by creative entrepreneurs and global investors. For decades, African culture has been treated as an occasional indulgence—something to be referenced during traditional ceremonies, rites of passage, dowry negotiations, or national cultural days. Only a few communities, […]

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