“Personal Branding” I know what you’re thinking: Not that phrase again. You’re probably saying to yourself, “I’m not a world-renowned expert. I have a normal job or a growing business. I do my best, and that feels good enough. I’m not chasing fame or the glorified ‘grind’—my clients are satisfied, my circle knows me, and […]
I just finished reading Let Them by Mel Robbins, and apart from all the golden advice she drops, what really stood out for me was how she built her brand. Before she became a household name in motivational speaking, Mel had hit some serious lows—alcoholism, financial debt, feeling completely lost. When she began her speaking
Do Not Reinvent the Wheel—Follow a Business Model That Works Read More »
Creative Reads
African Heritage Africa’s rich cultural heritage is a largely untapped goldmine—both by locals and diasporans, and even more so by creative entrepreneurs and global investors. For decades, African culture has been treated as an occasional indulgence—something to be referenced during traditional ceremonies, rites of passage, dowry negotiations, or national cultural days. Only a few communities,
Brand authenticity refers to the degree to which consumers perceive a service or product as real, original, and transparent. Every iconic brand possesses a unique essence. If it’s a product, it often reflects the core values of its founder. The founder’s inspiration and ethics are infused into the brand’s persona, shaping its identity. While a
5 Key Reasons Why Brand Authenticity Matters : A Comprehensive Guide Read More »
Creative ReadsCurrent Trends in Personal Branding The term personal branding has been thrown around until it felt like we all know what it means. Truth is before you conjure a definition, the meaning is updated. Personal branding is dynamic and it evolves as your career evolves and as you reinvent how you want to show up
Top 6 Personal Branding Revolutionary Trends in the Digital Era Read More »
Creative Reads