“I can never do a sales job!” We’ve all heard this phrase countless times—especially if you’re a salesperson or a product representative. Many people associate sales with a humiliating experience. They picture a desperate guy in a faded suit, carrying a heavy bag, with slouched shoulders and shoes worn down from constant walking issuing fliers […]
7 Tested Ways to Beat Sales Resistance during a Sales Call Read More »
Creative Reads
Let me guess—impostor syndrome almost kicked in when you saw this headline. “Do I really have a brand authority in my niche?” We know we’re good enough, yet we also know others in our field who are more visible, more popular, or more profitable. Your product or service is still a work in progress, and
5 Ways to Master Brand Authority in Your Industry Read More »
Creative ReadsBrand authenticity refers to the degree to which consumers perceive a service or product as real, original, and transparent. Every iconic brand possesses a unique essence. If it’s a product, it often reflects the core values of its founder. The founder’s inspiration and ethics are infused into the brand’s persona, shaping its identity. While a
5 Key Reasons Why Brand Authenticity Matters : A Comprehensive Guide Read More »
Creative ReadsCurrent Trends in Personal Branding The term personal branding has been thrown around until it felt like we all know what it means. Truth is before you conjure a definition, the meaning is updated. Personal branding is dynamic and it evolves as your career evolves and as you reinvent how you want to show up
Top 6 Personal Branding Revolutionary Trends in the Digital Era Read More »
Creative ReadsEver read someone’s content, whether on their social media captions, blogs, bio, or commentary, and you could tell that it was not them? You were almost impressed by their articulation, only to remember there is a cheat code. ChatGPT! The AI best friend that can turn a layperson into Shakespeare in seconds. Oh, and it
Smooth Guide: Mastering ChatGPT with Undetectable Ease Read More »
Creative ReadsIs your Professional Bio lacking life in it? Yes, you have the merits and experience to smash the glass ceiling of your career, but you need to learn how to communicate and articulate this. You have corporate diction; you can work and deliver like a bot. No doubt you are an expert in your craft.
Professional Bio Personalization in 5 Easy Steps Read More »
Writing Tips
Why are we sparing two hours every day to fear women? Why are we listening to warnings left, right, and center to brace ourselves because men will embarrass us? What is with the endless He Vs She tug of war? There is trouble in paradise between the girl and boychild. Most of us long for
We are living in a fast and dynamic world. The economic and social pressure gets heavier daily, and our limited bodies and minds may not always catch up. Anxiety has therefore become a default setting. Unfortunately, most people do not realize its presence. We get so attuned to it that it becomes part of us.
Book Review- The Mountain is you by Brianna Wiest Read More »
Creative Reads
Reading is not the most populous form of leisure among the young generations. Most prefer listening to music, going to clubs, the gym, or watching movies. However, you will find two or three bibliophiles holding a novel or a book in public and social places. They immediately attract attention more than the ones holding a
Reading Culture among Millenials and Gen-Zs in Kenya Read More »
Creative Reads
Spare by Prince Harry the Duke of Sussex is a riveting read. It has a detailed account of his interview with Oprah Winfrey, explaining the events leading to his stepping down from royalty. However, it holistically includes the exhilaratingly happy, excruciatingly sad, and stifling mundane moments. The book is a raw memoir that spreads out