Map of Africa showcasing African cultural and artistic heritage

The Cultural Goldmine: How African Entrepreneurs Can Leverage Culture to Scale Their Brands

African Heritage Africa’s rich cultural heritage is a largely untapped goldmine—both by locals and diasporans, and even more so by creative entrepreneurs and global investors. For decades, African culture has been treated as an occasional indulgence—something to be referenced during traditional ceremonies, rites of passage, dowry negotiations, or national cultural days. Only a few communities, […]

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Celebrating African Brands
JokaJok-Luxury-Leather-Bag

JokaJok: Africa’s Number 1 Luxury Leather Bag

The Encounter: A Revolutionary Story Begins I was busy getting trapped in the rabbit hole of TikTok when a man holding an eye-catching rustic leather travel bag caught my attention. The bag had the name JokaJok engraved on it. His resonant voice, rich and commanding, effortlessly drew me in and held me captive to watch

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Celebrating African Brands