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From Invisible to Influential in 6 Steps: The Power of Personal Branding in Today’s Market

“Personal Branding” I know what you’re thinking: Not that phrase again. You’re probably saying to yourself, “I’m[…]

Do Not Reinvent the Wheel—Follow a Business Model That Works

I just finished reading Let Them by Mel Robbins, and apart from all the golden advice she[…]

Map of Africa showcasing African cultural and artistic heritage

The Cultural Goldmine: How African Entrepreneurs Can Leverage Culture to Scale Their Brands

African Heritage Africa’s rich cultural heritage is a largely untapped goldmine—both by locals and diasporans, and even[…]

Sales Resistance during a call

7 Tested Ways to Beat Sales Resistance during a Sales Call

“I can never do a sales job!” We’ve all heard this phrase countless times—especially if you’re a[…]

Brand Authority

5 Ways to Master Brand Authority in Your Industry

Let me guess—impostor syndrome almost kicked in when you saw this headline. “Do I really have a[…]

JokaJok-Luxury-Leather-Bag

JokaJok: Africa’s Number 1 Luxury Leather Bag

The Encounter: A Revolutionary Story Begins I was busy getting trapped in the rabbit hole of TikTok[…]

5 Key Reasons Why Brand Authenticity Matters : A Comprehensive Guide

Brand authenticity refers to the degree to which consumers perceive a service or product as real, original,[…]

Top 6 Personal Branding Revolutionary Trends in the Digital Era

Current Trends in Personal Branding The term personal branding has been thrown around until it felt like[…]

Smooth Guide: Mastering ChatGPT with Undetectable Ease

Ever read someone’s content, whether on their social media captions, blogs, bio, or commentary, and you could[…]

Professional Bio Personalization in 5 Easy Steps

Is your Professional Bio lacking life in it? Yes, you have the merits and experience to smash[…]