5 Key Reasons Why Brand Authenticity Matters : A Comprehensive Guide

Brand authenticity refers to the degree to which consumers perceive a service or product as real, original, and transparent. Every iconic brand possesses a unique essence. If it’s a product, it often reflects the core values of its founder. The founder’s inspiration and ethics are infused into the brand’s persona, shaping its identity. While a […]

Share this...

5 Key Reasons Why Brand Authenticity Matters : A Comprehensive Guide Read More »

Creative Reads

Top 6 Personal Branding Revolutionary Trends in the Digital Era

Current Trends in Personal Branding The term personal branding has been thrown around until it felt like we all know what it means. Truth is before you conjure a definition, the meaning is updated. Personal branding is dynamic and it evolves as your career evolves and as you reinvent how you want to show up

Share this...

Top 6 Personal Branding Revolutionary Trends in the Digital Era Read More »

Creative Reads

Smooth Guide: Mastering ChatGPT with Undetectable Ease

Ever read someone’s content, whether on their social media captions, blogs, bio, or commentary, and you could tell that it was not them? You were almost impressed by their articulation, only to remember there is a cheat code. ChatGPT! The AI best friend that can turn a layperson into Shakespeare in seconds. Oh, and it

Share this...

Smooth Guide: Mastering ChatGPT with Undetectable Ease Read More »

Creative Reads

He Vs She

Why are we sparing two hours every day to fear women? Why are we listening to warnings left, right, and center to brace ourselves because men will embarrass us? What is with the endless He Vs She tug of war? There is trouble in paradise between the girl and boychild. Most of us long for

Share this...

He Vs She Read More »

Creative Reads

Reading Culture among Millenials and Gen-Zs in Kenya

Reading is not the most populous form of leisure among the young generations. Most prefer listening to music, going to clubs, the gym, or  watching movies. However, you will find two or three bibliophiles holding a novel or a book in public and social places. They immediately attract attention more than the ones holding a

Share this...

Reading Culture among Millenials and Gen-Zs in Kenya Read More »

Creative Reads

Book Review-Spare

Spare by Prince Harry the Duke of Sussex is a riveting read. It has a detailed account of his interview with Oprah Winfrey, explaining the events leading to his stepping down from royalty. However, it holistically includes the exhilaratingly happy, excruciatingly sad, and stifling mundane moments. The book is a raw memoir that spreads out

Share this...

Book Review-Spare Read More »

Creative Reads